Catherine M. Merritt


Strategic. Creative.

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Make no small plans.
— daniel burnham

About Catherine Merritt

Catherine Merritt is an innovative, results-driven communications and marketing consultant with vast expertise in strategic marketing planning, growth-minded strategy plans, marketing strategy, communications, employee engagement, brand building. Catherine has a proven track record of creating effective marketing plans for startups to Fortune iconic brands and delivering financial and market share growth support for clients. Her first job was in the eighth grade as a shampoo girl at Mary Sue's Hair Design and she's been hard at work ever since. 

Catherine brings a unique blend of experiences from her years as a global marketing agency leader as well as a successful startup founder (who exited her first startup after three years) to solve business challenges for her clients using marketing strategy and tactics. Catherine has a passion for working with high-growth companies and works in complete partnership with her clients. 

The expertise and capabilities Catherine offers clients include:

  • Business-growth oriented marketing plans 
  • Marketing Planning
  • Strategy and consumer research
  • Brand building 
  • Management and Internal Communications
  • Public Relations 
  • Brand storytelling through content and influencer engagement
  • Vision and Mission Development

Catherine and her husband Ian live in Evanston with their sons, Teddy and Archie.