I work with top brands to tell stories and grow their business
I work with startups to launch ideas and become industry players
I work with the C-Suite to define purpose and build persona
I work with executives to evaluate old approaches and find better ways
From big to small and everything in between, I work with each client as a partner, first and foremost.
Because I know I'm only as good as the company I keep, I have an arsenal of people, resources and teams I work with and bring into projects as-needed. From award-winning designers to status-quo disruptors, I have the right people and teams ready to jump in and deliver the absolute best work for my clients.
Develop a comprehensive go-to-market approach to achieve KPIs such as user acquisition, growth in customer base, broad and targeted awareness.
- Develop insight-based marketing strategies that will achieve your desired results.
- Services include:
- Go-to-market road maps
- CRM engagement plans
- Vendor and partner recommendations
- Real-time plan refinement based on performance
Public Relations and Communications
- Develop stand-along PR strategy and plans, or add-ons to existing marketing efforts
- Create key media materials including:
- Press release
- Key messages
- Fact sheet
- Online press kits
- Develop internal communications
- Stregize and deliver op-eds and articles from leadership and company spokesperson
Executive and leadership exposure
Prepare leaders to be a public face for the company.
- Facilitate workshops to identify leadership narrative and underlying purpose
- Develop short and long term leadership engagement plans
- Train leaders for speaking and stakeholder opportunities
- Write speaking materials, talking points, op-eds, internal communication, etc.
- Engage media and influencers to help tell your Executive story.
Branding strategy and Assets
Create a memorable brand that people will remember.
- Create a brand book to include:
- Brand look and feel
- Mood board
- Website mock-ups and copy
- Identify and contract award-winning designers for implementation
- Creative platform strategy and development for larger marketing initiatives
brainstorming and workshops
Plan, facilitate and deliver outcomes from brainstorms with internal and/or external parties.
- Coordinate brainstorm session, location and logistics
- Facilitate brainstorm to extract as much from participants
- Deliver outcomes and recommendations from brainstorm and working session
Develop social media strategy and recommendations.
- Social media content strategy
- Social media editorial calendars
- Community management support
- Build social audiences for promoted content
Assess objectives to make recommendations on partnership strategy and connections.
- Identify key desired partnership recommendations and introductions
- Map out partnership goals and contracts
- Mediate partnerships from introduction through completion
Approach content with an editorial lens to create something that tells a compelling story people will actually care about.
- Create content framework to integrate within existing marketing efforts
- Content production through cost-effective methods that deliver compelling images, videos and outputs
Blogger and Influencer Strategy
Create online blogger and influencer strategies and recommended plans.
- Identify key bloggers and influencers
- Engage with bloggers, negotiate partnerships
- Execute on partnerships while enhancing based on performance to-date
- Monitor and reporting on results
NEED SOMETHING THAT ISN'T LISTED?
Let me know because I bet I would be able to help with that, too.